Recapturing Market Share
Northeast Georgia Medical Center Women’s Services Center
To begin this project, FreemanWhite completed a department-level operational analysis and conceptual planning study, including review of existing women’s and children’s operations, redesign of women’s operations based on best practices, development of interim opportunities, and conceptual plans for the department.
Due to space constraints, the women’s and children’s service line was unable to grow physically in response to the community’s growth, and the hospital became fearful of losing market share to surrounding hospitals due to lack of facilities and inability to market itself effectively. Through construction of a new building, the hospital intended to address space constraints while marketing physical changes to the public. The study evaluated all aspects of women’s and children’s services through operational analysis, process mapping, and architectural analysis.
We identified operational goals for improved registration and discharge processes, modified well-baby protocol, and expanded anesthesia coverage. Our team also developed four facilities options involving various combinations of renovation, expansion, and new construction and provided a phasing plan for the preferred option, a two and a half-story addition with interior renovation.
The new women’s center houses 18 new labor and delivery rooms, 8 antepartum rooms, a 4-suite C-section department, 2 isolation rooms, and triage on the first floor. The ground floor creates space for engineering infrastructure, a future education center, relocated dining room for dietary and support, as well as storage and offices.
In addition to the new construction, the project included a full renovation and expansion of the Neonatal Intensive Care Unit on the second floor to include 8 intensive and 18 intermediate beds, as well as minor renovation and finish upgrades to the Mother-Baby rooms on both the second and third floors.
Location: Gainesville, GA
Size 32,500 square feet, 18 labor & delivery rooms, 26 Level II/III NICU bassinets