FreemanWhite helped this client evaluate demographic, competitive, disease prevalence, and utilization criteria in different ways to support smart capital investment and maximize market share strengths.
Our team utilized a unique interactive application we developed to allow prioritization of variables depending upon the offensive or defensive nature of the opportunity. Consolidated demographic, competitive, and utilization information allows users to instantaneously view key criteria for multiple service areas. Customized maps integrated with Google applications allow users to view competitor locations at a bird’s eye view or zoom down to a street corner satellite view.
Our tools helped to visualize provider locations and allowed users to filter by any number of variables – system affiliation, quantities of physicians, physician specialty, or physician age.
After identifying a breakeven market share target, we determined the additional patient volumes needed to achieve a desired market share at the individual zip code and service line level.
Our proprietary tool allows users to test and manipulate factors that affect patient volume, including legislation, macroeconomics such as employment, and shifts in technology that impact utilization.